Ms. Natasha Dukoska, Director of the Macedonian PR agency “Navigators” delivered a guest lecture on the topic: “PR in general- aPRoaches for building the strategy” to the students of the Faculty of Communications on 20 December 2016.

Students had an opportunity to discuss and learn more about the function of PR, and two specific PR approaches for building a strategy- Shaping and Distinguishing, accomplished by well known examples, the Ice Bucket Challenge, Orange Your Neighbor and Toms shoes.

Ms. Natasha Dukoska was welcomed by Vice-Rector Assist. Prof. Dr. Shener Bilalli and Asst. Prof. Sanja Adzaip-Velickovski, member of the academic staff at Faculty of Communications.