Darko Buldioski, the founder and CEO of newmedia.mk & Program Director of AllWeb.mk, delivered an interesting and inspirational guest lecture to the fourth year students of PR and Political Science, at the Faculty of Communication, at IBU on Tuesday, 21 November 2017, on the topic “The future of media? Is it us or the Algorithm?” Students had an opportunity to discuss the human relationship with technology, and to learn that today we are seeing a new kind of interaction between people and algorithmic systems, as the machine learning algorithms try to make sense of human activity from the data we generate. Darko Buldioski pointed out that algorithms are constructed by people, and they reflect the interests, biases, and flaws of their makers, and concluded that we do not just set them in motion and leave them forever, but we have a right and an obligation to understand how we, and our information, are being used and manipulated.

The guest lecturer Darko Buldioski was welcomed by the Dean of FCOM Asst. Prof. Dr. Shener Bilali, Prof. Dr. Dona Kolar Panov and Asst. Prof. Dr. Sanja Adzaip-Velickovski, members of the academic staff at the Faculty of Communications.