LECTURE ON “BRANDING PROCESS” HELD FOR STUDENTS OF COMMUNICATIONS AT IBU
Anja Slavkovic, MSc., from the Marketing Department of AD EVROPA delivered a guest lecture on the topic “Branding Process” to the students of the Faculty of Communications on 3 February 2017.
Students had an opportunity to discuss and learn more about the function of PR in the branding process, to learn and analyze the Key elements that define a Brand accomplished by well-known example of Coca Cola, the Brand Awareness cycle, and the importance of PR agents in the storytelling part of the branding process. During the lecture students had the Blind Taste Test based on sampling some of AD EVROPA sweets.
The guest lecturer Anja Slavkovic was welcomed by Asst. Prof. Sanja Adzaip-Velickovski, member of the academic staff at Faculty of Communications.