PR EXPERT DARKO BULDIOSKI DELIVERED A LECTURE TO STUDENTS OF COMMUNICATIONS

Darko Buldioski, a social media a digital marketing expert, the CEO of NewMedia, and the Program Director of AllWeb, has delivered a very interesting and timely lecture to the students of the Faculty of Communications at IBU, on Thursday,12 April 2018.

The lecture title was ‘If the product is free, you are the product’, and was highlighted with examples from the current Cambridge Analytica & Facebook scandal.  Darko explained (and illustrated with video clips), the fact that Facebook, really, was not breached or hacked by Cambridge Analytica, but rather Facebook as a social media platform was doing exactly what it is programmed to do: Harvest our data, identify our psychological triggers and then manipulate our behavior.