Students from IBU’s Faculty of Economics and Administrative Sciences attended a clinical lecture on Digital Payments and Card Products. The presentation was delivered by Mr. Atila Selim, Head of Digital Banking - Marketing Department, and Ms. Sara Zlatkovska Blazhevska, Senior Officer for Digital Banking and Marketing at HalkBank AD Skopje.

The lecture proved to be exceptionally valuable, providing students with key insights into digital banking and marketing from leading professionals in the field. Additionally, the students learned practical examples of how HalkBank AD Skopje leverages online and mobile technologies to introduce new digital financial services, reduce reliance on physical branches, and enhance customer experience.

Mr. Selim encouraged IBU students to apply for the bank's work and internship programs at HalkBank AD Skopje, offering them an opportunity to gain hands-on experience in the digital banking sector.