The Public Relations and Marketing Communication study program has been developed to give you a solid understanding of how theory guides innovation and creativity amongst communication with stakeholders, and influencers, and its role in organizational reputation. As Marketing communications and PR are interconnected, our Department offers you an opportunity to gain knowledge and skills not only on how to attract customers to achieve business goals but also on how to tell a brand's story by engaging with the media, influencers, and the public in general. Why study BA in Public Relations and Marketing Communications at IBU? - Develop your professional skillset in strategic public relations, crisis communications, influencer relations, and events management. - Learn through developing campaigns and projects in response to live industry briefs and co-create academic and professional research with staff, including client consultancy projects. - Learn from expert tutors and industry professionals who deliver guest lectures and workshops as a part of the curriculum - Tailor your degree to suit you, with the opportunity to take electives from other departments at FHSS - Gain real-world experience during your Internship and discover our network of potential employers (Chapter 4, VidiVaka Storytelling studio, Digitron365, etc.). These partnerships allow you to achieve professional practice as a part of your studies at IBU. Public Relations and Marketing Communication graduates are highly compatible on the international job market and our graduates can find employment in the public, commercial, and non-profit sectors, as well as in the general field of communications and media including media management, and media production, and often work as journalists in print and electronic media.