Public Relations MA
Faculty of Humanities and Social Sciences

About Department

The second-cycle study group in Public Relations will educate researchers and specialists in corporate communication at the highest level, who are at the same time good strategists, creative professionals, and flexible communicators, as well as experts capable of creating and managing content on digital communication platforms. Future public relations professionals will acquire the ability to critically analyze communication phenomena, correctly interpret trends in communication practices and technologies, and possess highly developed ethical and professional values and skills. The study program in Public Relations will also prepare future managers, researchers, and specialists who can understand and analyze changes in the media.

Available Quota: 15 students
Tuition Fee (Balkan): €3000.00/year
Tuition Fee (International): €3000.00/year
Duration: 1/year(s)
ECTs: 60

Social Sciences

Political Science

Communications and Mass Media

General Requirements
  • Candidates who have completed higher education, in accordance with Article 135, paragraph 3
  • Have achieved a minimum GPA of 7.00 from their previous higher education (first cycle studies)
  • Students should have valid test scores or pass the English proficiency exams organized by the IBU
  • Candidates who do not achieve a minimum score of 60/100 points need to attend the Preparatory School
  • PR Agencies
  • Media Houses
  • Corporate communication

Academic Staff

ibu_default

Coordinator

Sead Dzigal

sead.dzigal@ibu.edu.mk

Course Plan

First Year
PR 501
Theory of Communications and Media
Semester Fall
Weekly Hours
2 + 1
ECTS Credits
5.0
Course Type
Compulsory
Academic Year
Year 1
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PR 502
Public Relations and Professional Communication
Semester Fall
Weekly Hours
2 + 1
ECTS Credits
5.0
Course Type
Compulsory
Academic Year
Year 1
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PR 503
Research methods in Communications Studies
Semester Fall
Weekly Hours
2 + 1
ECTS Credits
5.0
Course Type
Compulsory
Academic Year
Year 1
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PR 504
Ethics in Public Relations
Semester Fall
Weekly Hours
2 + 1
ECTS Credits
5.0
Course Type
Compulsory
Academic Year
Year 1
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PR 508.2
Management of Social Media
Semester Fall
Weekly Hours
2 + 1
ECTS Credits
5.0
Course Type
Elective
Academic Year
Year 1
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PR 509.2
Communication and Media Policy
Semester Fall
Weekly Hours
2 + 1
ECTS Credits
5.0
Course Type
Elective
Academic Year
Year 1
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PR 506
Image and Brand Creation
Semester Spring
Weekly Hours
2 + 1
ECTS Credits
5.0
Course Type
Compulsory
Academic Year
Year 1
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PR 599
Master Thesis
Semester Spring
Weekly Hours
0 + 20
ECTS Credits
20.0
Course Type
Compulsory
Academic Year
Year 1
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PR 505
Thesis Writing and Academic Writing Seminar
Semester Spring
Weekly Hours
2 + 1
ECTS Credits
5.0
Course Type
Compulsory
Academic Year
Year 1
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